Connor McDavid’s wife, Lauren Kyle, gave fans a sneak peek of her brand’s newest project this week. The Sports Club Atelier founder shared behind-the-scenes photos of what looks like her next drop, a racing-inspired fashion line called Oilers Collection 03. On Thursday, November 6, 2025, she posted two Instagram Stories showing a production sheet labeled “Sports Club Atelier × Oilers Collection 03” and a model wearing an Oilers-themed racing jacket beside a bright orange vintage car. The bold design mixes classic F1 racing looks with the Edmonton Oilers’ orange-and-blue colors. “This campaign and collection is tooooo good!!! Can’t wait to share more with you all!” Lauren wrote, tagging her brand’s official page, @sportsclubatelier.
Lauren Kyle gives fans a first look at Oilers Collection 03
Lauren Kyle’s Oilers Collection 03 continues her fashion journey of merging hockey culture with modern streetwear. Since launching Sports Club Atelier in late 2024, she has created a niche for herself with high-end, team-inspired pieces that sell out fast.
According to Sportskeeda, the new capsule features racing-style designs that highlight the Oilers’ bold identity, taking cues from the sleek aesthetics of 1980s Formula 1 suits.
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The vibrant orange and deep blue colors reflect both the team’s energy and Lauren’s creative flair.
Her previous collections, The Legacy Line and The Foundry Collection, also drew praise for mixing luxury fashion with sporty appeal.
The latest drop, teased on Instagram, already has fans excited. The posts gained hundreds of reposts across social media, sparking curiosity about the collection’s release date and pricing.
Connor McDavid and Lauren Kyle’s influence beyond hockey
While Connor McDavid dominates on the ice, Lauren Kyle is making her mark in the fashion world. The couple often supports each other’s careers, and Lauren’s brand has quickly become a favorite among hockey fans and style lovers.
Just last week, she turned heads at the Oilers’ “ladies’ Halloween” party, dressing as Kim Power, while Celeste Desjardins, Ida Ekholm, and other players’ partners joined the fun.
She also recently hosted a Thanksgiving dinner for the Oilers team at their Edmonton home, showing how she balances creativity with her family life.
Between her design work and her life with Connor McDavid, Lauren continues to blend sports, style, and personality in a way that fans can’t stop talking about.
